Idle Hour Matcha 11:05 AM Ceremonial Grade 30g
11:05 AM is our founding blend — named for the moment the morning settles, when routine becomes ritual. Balanced umami, gentle sweetness, and almost no astringency or bitterness. Quiet enough for every day, considered enough to reward your attention.
Versatile enough for usucha, lattes, and iced matcha.
Product details
Preparation
Bring water to the boil, then set it aside for a few minutes until it reaches around 80°C — the temperature that coaxes out flavour without bitterness.
Sift 2g of matcha (roughly two scoops of your chashaku) directly into your bowl. Sifting breaks up any clumps and makes for a smoother bowl.
Pour 65g of water over the powder. Using your chasen, draw slow "W" shapes through the liquid until the matcha is fully incorporated, then pick up the pace — vigorous whisking for around 20 seconds will bring up a foam. Ease off at the end, lifting the chasen to just below the surface to finish with a fine microfoam.
Drink as it is, or add your milk of choice.
Storage
Keep your tin in a cool, dark place — away from heat, light, and moisture. Once opened, use within four to six weeks to enjoy it at its best.
Shipping & delivery
We ship worldwide via Royal Mail. Orders are processed within 1–2 business days.
Shipping rates
- United Kingdom: £4.50 flat rate. Free on orders over £60.
- Europe: £9.50 flat rate.
- Rest of World: £14.50 flat rate.
Estimated Delivery Times
- United Kingdom: 2–3 business days from dispatch.
- Europe: 5–10 business days from dispatch.
- Rest of World: 7–21 business days from dispatch.
- Delivery times are estimates and may vary depending on your location and local postal services. Idle Hour is not responsible for delays caused by Royal Mail or customs processing.
Orders outside the United Kingdom may be subject to local import duties, taxes, and customs handling fees. These charges are determined by your country's customs authority and are the responsibility of the recipient. Idle Hour has no control over these charges and cannot predict their exact amount.
