{"product_id":"11-05am-ceremonial-grade-matcha","title":"Idle Hour Matcha 11:05 AM Ceremonial Grade 30g","description":"\u003cp\u003e11:05 AM is our founding blend — named for the moment the morning settles, when routine becomes ritual. Balanced umami, gentle sweetness, and almost no astringency or bitterness. Quiet enough for every day, considered enough to reward your attention.\u003c\/p\u003e\n\u003cp\u003eVersatile enough for usucha, lattes, and iced matcha.\u003c\/p\u003e","brand":"Idle Hour Matcha","offers":[{"title":"Default Title","offer_id":52875464179976,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/0493\/2616\/files\/1105am_matcha.jpg?v=1771972252","url":"https:\/\/idlehourmatcha.com\/products\/11-05am-ceremonial-grade-matcha","provider":"Idle Hour Matcha","version":"1.0","type":"link"}