{"title":"Matcha","description":"","products":[{"product_id":"11-05am-ceremonial-grade-matcha","title":"Idle Hour Matcha 11:05 AM Ceremonial Grade 30g","description":"\u003cp\u003e11:05 AM is our founding blend — named for the moment the morning settles, when routine becomes ritual. Balanced umami, gentle sweetness, and almost no astringency or bitterness. Quiet enough for every day, considered enough to reward your attention.\u003c\/p\u003e\n\u003cp\u003eVersatile enough for usucha, lattes, and iced matcha.\u003c\/p\u003e","brand":"Idle Hour Matcha","offers":[{"title":"Default Title","offer_id":52875464179976,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/0493\/2616\/files\/1105am_matcha.jpg?v=1771972252"},{"product_id":"idle-hour-matcha-yamane-en-senzoku-ceremonial-grade-matcha-30g-tin","title":"Idle Hour Matcha Yamane-en Senzoku Ceremonial Grade 30g","description":"\u003cp\u003eSelected by tea master Michio Shiobara of Yamane-en, a small family-run tea shop near Sugamo in Tokyo. Shiobara-san has spent over forty years sourcing leaves from small villages across Japan, and this matcha reflects that eye: sweet, creamy, with a rich umami aftertaste and almost no bitterness.\u003c\/p\u003e\n\u003cp\u003eBest as usucha — hot or over ice.\u003c\/p\u003e","brand":"Idle Hour Matcha","offers":[{"title":"Default Title","offer_id":53324235604232,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/0493\/2616\/files\/yamane-en_senzoku_matcha.jpg?v=1771972282"},{"product_id":"idle-hour-uejima-tempaku-ceremonial-grade-matcha-30g","title":"Idle Hour Matcha Uejima Tempaku Ceremonial Grade 30g","description":"\u003cp\u003eGrown and ground by Noriyasu Uejima, a fifth-generation tea farmer in the Wazuka valley, Kyoto. Uejima-san is the only grower to have achieved a perfect score in Kyoto's tea tasting competition in its ninety-year history. Tempaku — named for the god of heaven — is his highest grade matcha: intensely umami, naturally sweet, and exceptionally smooth.\u003c\/p\u003e\n\u003cp\u003eExceptional as usucha. Rich and refined enough for koicha.\u003cbr\u003e\u003c\/p\u003e","brand":"Idle Hour Matcha","offers":[{"title":"Default Title","offer_id":53361065885960,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/0493\/2616\/files\/uejima_tempaku_matcha.jpg?v=1771972306"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/0493\/2616\/collections\/IMG_6065.jpg?v=1771621594","url":"https:\/\/idlehourmatcha.com\/collections\/matcha.oembed","provider":"Idle Hour Matcha","version":"1.0","type":"link"}